Starbucks is up to something.
September 29, 2008
This morning The Wall Street Journal posted an article exploring the coffee giant’s newest plans to stimulate a stumbling business and capture consumer interest.
Last Friday I was personally invited to attend a “Blogger/Media Breakfast Hour” at the Starbucks on 4th and South in Philly, where the store was set to reveal their new line of “healthy breakfast” items like hot oatmeal and granola bars. I’m skeptical, but look forward to seeing how this new initiative helps or hurts the company.
What do you think? Would you eat breakfast at a Starbucks?
Entry Filed under: Blog. .




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